Brighter Babies' Book Baskets is a family owned and operated business. The day to day operations are overseen by Pamela, a mother of two and a qualified accountant. Being a relatively small organisation, we recognise that our livelihood is directly dependent on the service we provide to our customers. Therefore we go out of our way to provide a friendly and personal touch, and to ensure that all our customers are pleased that they chose to purchase from Brighter Babies' Book Baskets.

The inspiration for the business came from our personal experience when having our children, a boy and a girl. When both of our children were born, we received multiple bouquets of flowers. Wonderful at the time, but it occurred to us that it would have been nice to receive some more practical gifts. The pleasure we have had sharing books with our children made the choice of books as an alternative new baby gift an obvious one, and we have drawn on our experiences with our own children in selecting the books for our bundles and baskets. Turning our dreams to reality, Brighter Babies' Book Baskets delivers bundles and baskets of books and educational toys throughout the United Kingdom.